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Salesforce (MKT-101) Exam Questions PDF

MKT-101 pdf
  • Exam Code: MKT-101
  • Exam Name: Build and Analyze Customer Journeys using Marketing Cloud
  • Updated: Aug 21, 2025
  • 161 Questions and Answers
  • PDF Price: $59.00  $23.6

Salesforce (MKT-101) Value Pack
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MKT-101 Dumps Bundle Pack
  • Exam Code: MKT-101
  • Exam Name: Build and Analyze Customer Journeys using Marketing Cloud
  •    Updated: Aug 21, 2025
  • 161 Questions and Answers
  • PDF Version + Web Practice Test
  • 3 Months (Free Updates)
  • Value Pack Total: $99  $39.6

Salesforce (MKT-101) Exam Practice Software

MKT-101 Testing Engine
  • Exam Code: MKT-101
  • Exam Name: Build and Analyze Customer Journeys using Marketing Cloud
  •    Updated: Aug 21, 2025
  • 161 Questions and Answers
  • Practice Test Price: $59.00  $23.6
  • Try Demo

Salesforce MKT-101 Exam Questions

Build and Analyze Customer Journeys using Marketing Cloud exams.

Question - (Multiple Choices)
An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following: * The email content will highlight new inventory each day. * A small team will run both their digital marketing operations and their email program. * A user needs to build, test, and send a daily email in less than an hour. * Images for the emails will be hosted on their website CMS. Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email? Choose 3 answers
Choose the Choices:


Question - (Multiple Choices)
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups: * Customers who searched for an item on their website. * Customers who abandoned a cart on their website. * Customers who made a purchase on their website. What should the consultant ask in order to design the data structure for this solution? Choose 3 answers
Choose the Choices:


Question - (Single Choise)
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well. What is the recommended best practice for font usage in email?
Choose the Choices:


Question - (Multiple Choices)
A retail company's database of record resides at a 3rd - party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real - time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database. What key issue should be addressed? Choose 3 answers
Choose the Choices:


Question - (Multiple Choices)
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend What action should be taken to increase subscriber engagement? Choose 2 answers
Choose the Choices:


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